OWN A GELATO WORKSHOP

Turn your love of gelato into a business of your own.

Join a growing Auckland dessert brand built around premium gelato, memorable customer experiences and a franchise model designed to help you launch with confidence.

Premium Product

Broad dessert range

Site Guidance

Location & format support

Training

Opening & operating guidance

Marketing Support

Brand & local campaigns

WHY FRANCHISE WITH US

A simpler way to enter the dessert business.

Start with an established brand, developed products and practical support instead of building every part of a hospitality concept from zero.

01

Flexible Investment

Store formats and footprints can be considered for different locations, budgets and operating models.

02

Premium Product Range

Serve gelato, sorbet, milkshakes, sundaes, waffles, brownies, cheesecake and take-home products.

03

Easy to Operate

A streamlined day-to-day model is designed to simplify team onboarding and staff training.

04

Ready Supply

A reliable supply model can help maintain product consistency while reducing unnecessary complexity.

05

Multiple Revenue Streams

Create more sales opportunities through scoops, tubs, desserts, drinks and seasonal offers.

06

Marketing Support

Benefit from social content, seasonal campaigns, launch activity and local-store marketing direction.

A GROWING LOCAL BRAND

Build a business people love coming back to.

The Gelato Workshop began with a simple idea: create excellent gelato, serve it with care and give customers a reason to return.

Today the brand has grown across Auckland, serving families, friends and dessert lovers with a wider product mix that goes far beyond a single scoop.

MORE THAN GELATO

One brand. Multiple ways to serve customers.

A broader dessert menu creates more occasions to visit, more opportunities to increase spend and more reasons for customers to return.

Gelato & Sorbet

Classic favourites, seasonal flavours and inclusive options.

Milkshakes

Popular gelato flavours transformed into premium shakes.

Sundaes

Layered gelato, sauces and premium toppings.

Belgian Waffles

Warm waffles paired with gelato and indulgent toppings.

Brownies

Rich chocolate desserts that pair naturally with gelato.

Cheesecakes

A premium dessert option for additional customer occasions.

DESIGNED FOR FRANCHISEES

Focus on running your business — not reinventing it.

One of the hardest parts of starting independently is creating every system yourself. A franchise model gives you a foundation to operate from.

Store Setup

Layout, customer flow, equipment and brand presentation guidance.

Systems

Processes designed to support consistent day-to-day operations.

TRAINING & SUPPORT

From planning to opening day — and beyond.

Becoming a franchise partner means joining a wider network. The support structure helps you understand the system, prepare the store and operate to brand standards.

Site Selection Assistance

Guidance when considering customer traffic, surrounding trade, access and format suitability.

Store Setup Guidance

Support around layout, equipment, customer flow and brand presentation.

Initial Training

Learn products, procedures, service expectations and the systems required to operate.

Opening Support

Prepare for launch so the store is ready to deliver the intended customer experience.

Ongoing Assistance

Continue receiving practical guidance after opening as the business develops.

Staff Training

A straightforward operating model helps make team onboarding more manageable.

FLEXIBLE STORE FORMATS

A Gelato Workshop can take different shapes.

The right format depends on location, customer traffic, available footprint and commercial feasibility.

High Street Store

A full retail experience with strong street visibility and local customer traffic.

Shopping Centre

Position the brand inside an established retail destination with existing foot traffic.

Kiosk

A compact format designed for efficient service in high-traffic environments.

Food Court

A streamlined footprint within busy shopping and dining destinations.

Tourist Destination

Premium frozen desserts positioned for leisure and destination-driven foot traffic.

ESTABLISHED IN AUCKLAND

From a local gelato business to a growing Auckland brand.

Since 2013, The Gelato Workshop has focused on quality gelato and memorable dessert experiences. Today the brand serves customers through eight Auckland locations.

2013

Established in Auckland

8 Locations

A growing Auckland footprint

Award-Winning Heritage

Recognition featured on The Gelato Workshop’s current website.

YOUR PATH TO OWNERSHIP

From enquiry to opening your doors.

A clear process helps both sides explore fit, location, format and the practical steps required before launch.

01

Submit Enquiry

Tell us about yourself, your preferred area and interest in the opportunity.

02

Initial Conversation

Discuss your goals, experience, preferred territory and business expectations.

03

Assessment

Explore whether the opportunity is a suitable fit for both you and the brand.

04

Location Planning

Work through proposed locations, territory considerations and format suitability.

05

Agreement & Setup

Complete required documentation and begin preparing the approved location.

06

Training

Learn products, procedures, systems, service standards and brand expectations.

07

Store Launch

Prepare for opening and welcome your first Gelato Workshop customers.

08

Ongoing Support

Continue working with the wider brand team as the business develops.

OUR IDEAL FRANCHISE PARTNER

Great franchisees start with the right attitude.

You do not necessarily need to be a chef. What matters is your willingness to learn the system, maintain standards, serve customers well and actively build your local business.

Customer Focused

Committed to a welcoming, high-quality customer experience.

Hands-On Mindset

Motivated to understand and actively develop the day-to-day business.

Team Builder

Comfortable leading, training and creating a positive store culture.

Standards Driven

Willing to follow established operating and brand guidelines consistently.

Locally Engaged

Interested in becoming part of the community surrounding the store.

Growth Oriented

Focused on developing a sustainable long-term local business.

FRANCHISE FAQS

Questions before taking the next step?

Commercial figures such as investment ranges, franchise fees and royalties should be added only after final franchise terms are confirmed.

Investment will depend on factors such as location, store size, format, fit-out requirements and equipment. Submit an enquiry so the team can discuss the appropriate opportunity with you.
Hospitality experience may be helpful but is not necessarily required. The priority is finding motivated owners who are prepared to learn the system, maintain standards and deliver excellent customer service.
The franchise process can include guidance when evaluating proposed locations and store formats. Any location remains subject to brand approval and commercial feasibility.
Initial training can cover products, service, store operations, relevant systems and brand standards, with ongoing guidance available as you operate the business.
Depending on feasibility, opportunities may include high street stores, shopping centres, kiosks, food courts and suitable high-traffic destination locations.
Multi-unit opportunities may be considered for suitable franchise partners based on business capacity, performance, available territories and approval by The Gelato Workshop.
Timelines vary according to site selection, lease negotiations, approvals, fit-out, equipment, training and other launch requirements.
YOUR NEXT MOVE

Ready to own a Gelato Workshop?

Take the first step towards exploring your own Gelato Workshop location. Tell us a little about yourself and the area you are interested in.

+64 20 4023 3483

hello@thegelatoworkshop.co.nz

Franchise Enquiry

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